This is an invitation and a challenge to all who have a stake in the future of homes

The BASF Better Home, Better Planet Initiative is about homes that are more energy-efficient, faster to build, fortified against natural disasters, more affordable to own and have a lower impact on the environment.

Around the world BASF is actively involved in reshaping the way homes are built by providing innovative products to manufacturers, who in turn are creating building materials that help build better homes.

By providing helpful information about its contribution to better building products and demonstrating how these products are used in various residential and commercial building projects around the world, BASF hopes to inspire homeowners, builders, architects and specifiers to seek out new and better options.

Imagine the possibilities widespread technology can provide

Universal acceptance will not happen over night. Forward-thinking builders who accept the challenge early will be taking a path less traveled. And yet, our history is filled with the great men and women who chose to take up challenges while others were content with the status quo. A certain degree of bravery is always required for leadership.

But imagine the possibilities widespread technology can provide. No more families displaced by storms and floods. National energy self-sufficiency. Healthier, safer, more affordable shelter for people from all walks of life. An environment, so long abused, that is able to recover and regenerate. Cleaner air, less waste, happier families and stronger communities.

Better homes for a better planet.